Website Design and SEO Services in Edinburgh
If your business website isn’t generating any leads, or getting found by the right people in Edinburgh when they’re searching online for your services, then you’re getting left behind by your competitors who got their web design & SEO right from the very start. Here at Outlaw Web, we deliver a complete web design & SEO service that’s been specifically built with the needs of Scottish SMEs in mind – combining a beautiful, bespoke website design with top-notch search engine optimisation to get your site ranking, converting visitors into paying customers and growing your business from day one.
Grab us on the phone for a free, face-to-face chat in Edinburgh to have a look at your business goals & online presence.
Why Local Small Businesses in Edinburgh Trust Us For Their Edinburgh SEO Services & Web Design Needs
Over 20 years’ experience serving Edinburgh & Scotland – we’re a well-established company with a proven track record of working with local businesses, from sole traders to medium sized businesses across every sector, and we’ve been designing websites for over a decade, with a focus on long-term business growth
We meet you in person in Edinburgh – we don’t just do remote consultations – we come to meet you face to face, which helps us build long-term partnerships and deliver excellent customer service rather than just doing a quick transaction
We get consistent Google rankings – our SEO clients really see the needle move on search engine rankings, organic traffic & paying customers
We’re SME & e-commerce specialists – whether you’re a small business on Leith Walk or a growing online retailer in Glasgow, we tailor every project to your specific market
Why Edinburgh Businesses Choose Outlaw Web For Their Web Design Company & SEO Services
So what sets us apart from every other web design agency or SEO company? Well, we don’t treat design & SEO as separate projects. Every new website we build has SEO built right into the foundations from the get-go, helping you build a stronger presence in the digital world.
We’re an integrated design and seo company – SEO provides the keywords & structure while design provides the framework, so your site is SEO optimised from the word go. You’d be surprised how many companies out there just bolt on SEO as an afterthought, and we also manage Google Ads campaigns as a Google Partner Agency
We have decades of Edinburgh market knowledge – we know what local search behaviour looks like, the Scottish industry patterns, and the competition you’re up against. We’re not some offshore team just winging it
You’ll always be talking to the people doing the work – no account managers to go to, no organisation charts to navigate. We pride ourselves on excellent customer service, so you’ll always know exactly what’s happening with your project
We’re after long-term, sustainable growth – our ongoing SEO services focus on white-hat techniques that build lasting search rankings, not short-term tricks that could get your site penalised by Google. We’re in it for the long haul
Our Website Design & SEO Services
When it comes to businesses in Edinburgh, we know that you need a website that looks top-notch, loads super-fast, works on every device, improves online visibility, and actually gets found on search engines. That’s what we deliver in a way that helps Scottish businesses compete more effectively in the digital world:
Responsive Website Design
We build websites from scratch that are tailor-made for your brand identity, and we use graphic design to turn it into a user-friendly layout that’s shaped by your target audience’s behaviour. Every site uses mobile-first design that makes sure the experience is seamless across all devices – and that’s especially important when over half of Google searches are done on a mobile phone.
Our web design services include bespoke layouts built with modern CSS Grid & Flexbox, optimised images, and user friendly navigation that’s tailored to how your target audience in Edinburgh actually browse. Easy navigation reduces bounce rates by helping users find what they need quickly, and good design encourages visitors to stay longer & complete actions like purchases. Responsive websites can really increase conversion rates, and a well-designed responsive website improves user retention rates. Responsive design is essential for good SEO performance.
E-commerce Platform Development
For Scotland-based online retailers, we develop custom e-commerce websites that are built to manage and present products effectively while delivering a seamless shopping experience. Shopify is a popular platform for building e-commerce stores, and our Shopify web design builds are optimised for speed, mobile devices & search engines from the get-go.
A well-designed e-commerce site can really increase online sales and conversions. We handle payment gateway integration, inventory management, product schema markup for rich search results, and SEO-optimised product & service pages – everything you need to turn browsers into paying customers. E-commerce platforms should be optimised for mobile devices to capture the growing share of mobile shoppers.
High-Performance SEO Services & Local SEO
Our SEO services cover every angle of search engine optimisation for Edinburgh & Scotland markets. Search engines crawl & index sites to determine their rankings, helping improve visibility on search engine results pages, so we make sure your site’s technical foundations are sound before building authority through content & links.
Technical SEO – site speed, core web vitals, crawlability, structured data, HTTPS security, XML sitemaps, & mobile usability audits
On-page SEO – keyword rich content, optimised headers, meta descriptions, image alt text, & a logical site architecture covering the main on-site elements that help search engines understand the importance of different sections & rank pages
Local SEO – Google Business Profile optimisation, local citations, review management, & location-specific landing pages targeting Edinburgh neighbourhoods & Scottish regions
Off site SEO – ethical link building, competitor research, & online reputation management AI Search Optimisation – getting your content ready for the changing face of search – as generative AI search summaries and voice search start to shape how people find local businesses in Scotland
A top-notch website design lays the technical groundwork for SEO and makes it possible to get found on the internet, with how your site performs affecting both rankings and user experience. SEO web design gets your business visible on search engines – and the result can be up to a 90% increase in organic traffic. With an SEO-first design approach shaped around different business seo needs, you can be confident of getting better search engine rankings right from the get-go.
Website Maintenance and Support
Your website isn’t a one-and-done deal – it’s a living, breathing thing that needs regular care to keep it secure, fast and performing well. Our website maintenance service means your site stays in top nick, with regular backups, performance checks, CMS security patches, SSL certificate management, content updates and core web vitals monitoring all taken care of. Without proper maintenance, websites can become vulnerable to security threats – so it’s essential to keep on top of things to give your customers the best online experience possible. We’re here to provide ongoing support with local, in-person availability when you need it.
How Our Website Design and SEO Process Works
We like to keep things transparent and collaborative – that means you get regular updates, and we work closely with you from the initial consultation right through to ongoing optimisation. No mystery – no hidden agendas. We’ll keep you in the loop at every stage, and we’re always on hand to answer your questions.
Step 1: Initial Consultation and Strategy Development
The first step is a face-to-face chat at our Edinburgh office or at your premises – we like to get to know you and your business, review your current website (if you have one), discuss any redesign options, and get a sense of where you’re at with SEO. We’ll also do a bit of competitor research to see how your Scottish market is shaping up, do some keyword research to find out what your customers are searching for, and give you a clear picture of where you stand with SEO. That all feeds into a custom strategy that combines web design and SEO into a single, integrated plan – not two separate projects that might end up fighting each other.
Step 2: Design and Development Phase
We design and build websites with SEO in mind from day one – that means we use the right headers and typography to guide users and help search engines understand what’s going on. We’ll incorporate SEO-friendly elements like meta descriptions and optimised images throughout the build. You’ll see regular design iterations, and we’ll always keep you in the loop – we want to make sure you love the final result. We’ll also make sure your site’s tech performance meets Google’s standards before we launch, and we’ll design for accessibility to make sure your site is usable by as many people as possible – that’s WCAG 2.2 AA standards all the way.
Step 3: Launch and Ongoing Optimisation
Launch day is just the start of the journey – we’ll set up comprehensive analytics, submit your site to search engines, configure local citations, and begin monthly SEO services to keep the momentum going. Our SEO services include ongoing optimisation to keep driving performance improvements – and we’ll keep a close eye on how your site is doing against your target keywords. We’ll also make sure your site is loading fast and giving users the best possible experience – and we’ll continuously optimise images, code and hosting to keep your tech performance sharp. You’ll get regular reporting to show how your search rankings, traffic and conversions are doing.
Results Our Edinburgh SEO Clients See
Our SEO clients across Edinburgh and Scotland have seen some pretty impressive results – the kind of growth that translates directly into business success:
Search ranking improvements – businesses that were stuck on page five have moved up to page one for competitive local terms like “service Edinburgh”, which brings in hundreds of new visitors per month
Organic traffic growth – our integrated approach has consistently delivered substantial organic growth in a realistic timeframe – we’re talking 90% increases in website traffic
Conversion rate increases – SEO services have helped our clients turn visitors into paying customers with better design, clearer calls to action and more relevant visitors arriving from search results
Long-term compounding results – clients who’ve been with us for three or more years have seen their traffic and enquiries grow consistently as domain authority builds
It typically takes four to six months to see meaningful ranking and traffic movement, and six to twelve months to see significant revenue impact – so we set realistic expectations from the start and deliver against them.
In Edinburgh, the search volume for local SEO terms like “local SEO Edinburgh” is around 8,127 searches per month – and with some decent SEO work, you could be seeing over 2,500 visits per month per keyword. That’s the kind of opportunity we’re talking about here.
What Our Scottish Clients Say
Our longest-standing relationships reflect the value we place on personal, results-driven service – we’re not a faceless agency. Our clients praise us for:
Measurable business results – more visitors, more enquiries, more online sales directly attributed to improved search rankings and better website design
Personal, face-to-face service – knowing who’s working on your site and being able to pick up the phone or meet in person* Long-term relationships – we’re lucky to have clients who started with a single project and have grown with us over the years, expanding their services to take advantage of ongoing SEO, e-commerce, and digital marketing
Transparent communication – no jargon, no overpromising, just clear reporting on your SEO performance and what it really means for your business
We’re more than happy to put you in touch with existing clients who can tell you about their experiences – just get in touch and we’ll arrange it
Areas We Cover Throughout Scotland
We work with local businesses all over Scotland, and have a special depth of experience in:
Edinburgh – Leith, New Town, Old Town, Southside, Stockbridge, Morningside, and the areas around them
Glasgow – down in the city centre or in the Greater Glasgow business districts
Central Scotland – we’ve worked with businesses in Falkirk, Stirling, Livingston, and the Lothians
Other Scottish cities – we’ve also worked with clients in Dundee, Aberdeen, Inverness, and Perth
And then there are our rural and remote clients, all over the Highlands and Islands – we use video meetings to keep them right on board with strategic development and project reviews
We do face-to-face consultations in Edinburgh and Central Scotland, but for everyone else, we use video meetings that are just as effective – strategy development, project reviews, you name it
With over 4 in 5 UK businesses now having a website – up from just 68% a few years back – Scottish small businesses in every region need a web design company that really understands their local market
Frequently Asked Questions About Website Design and SEO Services
What’s actually included in your website design and SEO packages?
We include a full SEO audit, keyword and competitor research, bespoke responsive website design, SEO-optimised content creation, technical SEO setup (structured data, sitemaps, and all that core web vitals optimisation stuff), Google Business Profile setup for local SEO, and analytics integration. Our approach means design and SEO work together right from day one – so when you launch, your site is ready to rank, not needing months of fiddling with the details.
Do you offer ongoing support?
We also offer loads of extra services: like Ongoing Support, PPC services, Google Ads management as a google partner agency, LinkedIn Ads, Instagram Ads… basically a whole range of digital marketing services to help businesses like yours complement their organic growth with paid channels. Some businesses ask about a free website offer, but we only mention that where it is genuinely available. If you need a website review or audit before we even start talking pricing, that’s no problem – just get in touch to arrange an initial consultation, and we can talk through what makes sense for your business
How long does it take to start seeing some real search results from a new website?
Alright, honest answer: three to six months for any kind of meaningful movement in search rankings and organic traffic. And then six to twelve months for really substantial, revenue-impacting results. Local SEO for Edinburgh businesses can get you visible on Google Maps and in the local pack within three to six months, sometimes even sooner in less competitive sectors like heating engineers or specialist trades
Don’t even get us started on pointless promises of ‘page one in 30 days’ – that’s just marketing jargon, and usually a red flag. We focus on sustainable, white-hat search engine optimisation that actually builds lasting authority. And the thing is, SEO is all about building up momentum over time – it’s not like flipping a switch and suddenly you’re on page one
Do you work on site businesses outside Edinburgh?
You bet we do. Edinburgh’s home turf, sure, but we also serve businesses all over Scotland and beyond. For clients in Glasgow, the Highlands, or other Scottish regions, we use video meetings for strategy and review sessions. And here’s the thing: our SEO web design services don’t change regardless of where you are in Scotland – just the meeting format might be a bit different
What makes your approach to web design and SEO so different from all the other agencies?
Three things, really. First, we’re Scottish through and through, with over 20 years of experience specifically in the Edinburgh and Scottish market, and we’ve been creating websites for over a decade – so we understand local search behaviour and what actually works here. Second, we integrate design and SEO from day one – no building a website first and then trying to bolt SEO on later, that just creates technical debt and delays results. And third: we’re a local team, all based here in Scotland – no offshore development, no account managers getting in the way. When you call, you talk to someone who knows your project and your market
Get Started With Professional Website Design, SEO Services & Ai Search Optimisation
If you’re ready to invest in a business website that can actually generate some real leads, grow your visibility online, and bring in more of the right leads… we’d love to talk. Whatever you need – a new website built from scratch, a redesign of an existing website, or some ongoing SEO services to keep your momentum going – and like many businesses, you may be weighing seo service cost at the same time – we’ll start with a straight-talking conversation about what’s realistic for your business and your budget.
Give us a shout to arrange a free consultation in Edinburgh – we’d love to meet you
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